SAP for Retail: Driving Successful Transformation
If you’ve found yourself shopping online rather than in-store lately, you’re not alone. In the UK and Europe, online shopping increased by 129% during the pandemic. Shopping online became a necessity as stores were closed, but it’s a trend that is continuing as people realise the convenience of shopping online.
Trading online is standard practice for most retailers today. With the correct software and processes in place, e-commerce is a safe and efficient way to purchase goods and services online. SAP offers simple and practical solutions for e-commerce businesses to create a personalised and polished customer experience from start to finish.
SAP combines effective management of business processes, accurate data processing, and information flow that supports growth and innovation. Customer trust and loyalty are some of the most important elements of a successful business and SAP in retail allows you to build and sustain a high standard that will strengthen your reputation.
SAP can be tailored to the needs of your business and can evolve with your company. It offers real solutions that allow companies to remain relevant and create a streamlined customer experience with an efficient system supporting everything backstage. The most beneficial retail solutions you can expect from SAP include:
- Up to date sales, data, and business insights
- Connecting all your retail processes
- Giving customers a personalised experience
- Relevant product suggestions
- Content-based marketing with targeted promotions
- Highlights areas of improvement
- Customers can buy from anywhere at any time
- Real-time analytics
SAP at Work
Big players are partnering with SAP to drive their e-commerce acceleration. Global beauty brand Revlon wanted to enhance their end-to-end digital capabilities to manage their recent success which saw net sales increase by over 40% in the past year. Using RISE and SAP Analytics Cloud they are making their e-commerce site experience sharper.
When asked about the partnership with Revlon, SAP North America President DJ Paoni said, “We are honoured to be a part of Revlon’s incredible transformation journey and provide solutions to help the company continue to scale and grow its share of the market.”
The Future of SAP in Retail
Retail and the internet go hand in hand. The future of SAP in retail looks like it will be busy. With an increasing number of services providing online shopping capabilities, businesses are experimenting and learning as they go, needing efficient SAP software to back up innovation.
As customer demand develops, so does the need for software and hardware that works alongside growth. With AI and drone delivery on the horizon, there is no doubt that S/4HANA and other SAP software will continue to be the main player in the world of e-commerce.
Looking for SAP Professionals?
With a global network of over 150,000 SAP experts, we have a proven track record of assisting our customers in their delivery of global digital transformation programmes. To find out how we can help you find SAP professionals to support your retail business, get in touch with our expert team.Back